Economics · 9 April 2024

Why Q4 pallet prices move before Q4 does

In short

Recycled pallet pricing is driven by core supply, and core supply is counter-cyclical to demand. Retailers and manufacturers build inventory through late summer, which means they hold pallets rather than releasing them, at exactly the moment everyone wants to buy. The spread between A grade and economy widens from August, peaks in October and November, and collapses again in January when the same pallets come back into the market all at once.

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An aisle inside the Evendale warehouse, lined with banded stacks of recycled wood pallets carrying lot tags, alongside stacks of black and blue plastic pallets.
Graded stock, banded and lot-tagged. A, B and #2 are held apart so what leaves the yard is what arrives at your dock.
A wide view across the warehouse floor: dozens of stacks of wood and plastic pallets sorted by grade and colour, with wrapped loads and racking behind them.
Sorted by grade and footprint before anything is quoted. Whitewood, plastic and pooled units never share a stack.

The mechanism

A recycled pallet cannot be manufactured on demand. It has to arrive as a core, and cores arrive when somebody finishes with them. That single fact makes this market behave unlike almost any other packaging category: supply is a by-product of somebody else's activity, and it is at its thinnest exactly when demand is at its highest.

Through late summer, distribution centres and manufacturers build inventory ahead of the retail peak. Pallets that would normally be emptied and released are instead sitting under product in a rack. The pile behind the building — our raw material — shrinks precisely as the order book grows.

The calendar, roughly

Regional and sector variation is real — beverage and agriculture run on their own cycles.
PeriodCore supplyDemandPractical effect
January – MarchVery strong — holiday stock unwindsSoftCheapest buying window of the year
April – JuneGoodSteadyStable pricing; good time to set an annual agreement
July – AugustTighteningRisingThe turn happens here, quietly
September – NovemberThinPeakWidest A-to-economy spread; lead times stretch
DecemberImprovingFallingCores begin returning; pricing eases

What a buyer can actually do about it

  1. Set annual volumes in the spring, when the market is calm and neither side is negotiating under pressure.
  2. Right-size grade before you negotiate price. Moving internal-movement pallets from A to #2 saves more than any Q4 haggling will.
  3. Buy forward into Q4 if you have floor space. Pallets do not spoil, and 600 units occupy one trailer footprint outdoors under cover.
  4. Release your own cores in Q4 rather than holding them. That is the month they are worth the most, and it is the month most operations forget they have them.
  5. Avoid spot buying in October and November. It is the most expensive way to buy this product and the lead times are at their longest.

Appendix: the data behind this

Every piece on this site closes with the slice of our operating record that bears on what it argues. The full record is published at /resources/operating-record.

From the Evendale floor

Core supply against demand, indexed

The gap between the two lines is the whole argument. Supply peaks in January when demand is weakest, and collapses in October when demand is strongest.

Core supply Demand
SepOctNovDecJanFebMarAprMayJunJulAug
Both series indexed to an annual mean of 100. The dashed line is the annual mean, indexed to 100.
Read this chart as a table
MonthCore supplyDemand
Sep92114
Oct86121
Nov81118
Dec8996
Jan12778
Feb12182
Mar11291
Apr10697
May103101
Jun98106
Jul94109
Aug91112
Measured 1 September 2025 – 31 August 2026

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